Mass Beauty 2012: A Category Overview
The good, the bad and the ugly. The mass beauty industry saw it all in 2012.
According to data compiled by SymphonyIRI Group, led by Larry Levin, Executive General Manager, Consumer Insights, mass beauty grew to more than $21 billion in 2012, up 2.6 percent, or nearly $600 million in sales growth.
BY Aubree Mercure | PUBLISHED March 5, 2013
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