We wonder what it’s going to take to get men to use skin care when a disappointing 75% of men over 18 don’t use skin products. According to a Men’s Grooming Consumer Report by The NPD Group, Inc., “The opportunity lies in teaching men about specific skin needs, and their problem-solution orientation will fuel their desire to find products to alleviate their grooming challenges,” said NPD’s Karen Grant, vice president and senior global industry analyst. Here are other male beauty facts NPD revealed: