We wonder what it’s going to take to get men to use skin care when a disappointing 75% of men over 18 don’t use skin products. According to a Men’s Grooming Consumer Report by The NPD Group, Inc., “The opportunity lies in teaching men about specific skin needs, and their problem-solution orientation will fuel their desire to find products to alleviate their grooming challenges,” said NPD’s Karen Grant, vice president and senior global industry analyst. Here are other male beauty facts NPD revealed:

*Within those men who do use facial skin care, over one-third (37%) reported using facial cleansers (excluding bar soap) and facial lotions/moisturizers. Three in 10 were cited using lip products, and more than a quarter are using acne treatment products. The overall category grew 11% in dollar sales in 2011.

*Engaging grooming-product users appears to be an angle, as nine out of 10 men over 18 use shave, hair and fragrance products, the study says.

*Men’s grooming habits need to change. “They also have to unlearn the idea that the body skin care product they use such as bar soap and body lotion works just as well for facial skin,” says Grant.

*Need-based opportunities seem to be most pronounced with black and Hispanic men, as well as younger men ages 18 to 34.

For more information, visit: www.npd.com.