The Los Angeles-based online beauty e-tailer Violet Grey — founded by Cassandra Grey in 2012 — is now up for sale, it’s been revealed. Having bought the company last year, Farfetch is now selling the luxury digital shopping destination, which is renowned for its insider curation of brands ranging from Chanel to Augustinus Bader.
In other beauty news, yesterday L’Oréal announced that it is partnering with Ingenuity, the commerce division of THG (previously called The Hut Group, which owns Cult Beauty, Look Fantastic and brands including Perricone MD), who will manage the Biotherm and Shu Uemura Art of Beauty brands in North America. “L’Oréal will benefit from core platform features built for the beauty consumer, including sampling, loyalty and subscriptions,” according to THG.
Read on for more on these and other stories making beauty headlines.
Luxury online beauty retailer Violet Grey is for sale. Farfetch, who bought the company last year, announces that it has put the cult LA-based e-tailer on the marketplace. (Business of Fashion)
NIQ will now help brands plan their TilTok Shop strategies, with its new data analysis and insights. “TikTok Shop is a rapidly growing platform, and brands and retailers need to understand how their products are performing on it,” says John Busardo, Senior Vice President and Beauty & OTC Vertical Lead, NIQ, in a report at Beauty Packaging. (Beauty Packaging)
In an undisclosed financial agreement between L’Oréal and Ingenuity (THG’s commerce division), Ingenuity will manage the direct-to-consumer brand business of Shu Uemura Art of Beauty and Biotherm (the French skincare range based on the benefits of thermal plankton discovered by French biochemist Jeanine Marissal in Monaco in the Fifties). (WWD)
Beyou Cosmetics is proving that “masstige” brands can benefit from being sold through a range of channels. Due to be available in almost 1,000 Target locations in 2024 (an increase from 300), the colourfully-packaged product range is also sold at Anthropologie and online at Macy’s. (Beauty Independent)
Gel nail extensions are going to great lengths, reports Aprés Nail — developers of the Gel-X soft gel extensions, loved by beauty pros and worn by celebrities. ‘The trend for full coverage, soft gel extension systems has been growing in leaps and bounds lately,’ Eunice Park, Aprés Nail’s Research & Development Manager, tells Cosmetics Design. (Cosmetics Design)
Save the date!
Celebrating the most innovative product launches voted by CEW members and industry experts, the CEW Beauty Awards Luncheon 2023 will take place at Hilton Midtown, New York, on Tuesday, November 7, from 11 am to 2 pm ET. (CEW)