P&G’s Tactics to Regain Hair’s Top Spot From Unilever
Earlier this year P&G’s U.S. hair care market share slipped to second, behind Unilever, for the first time in more than a decade. Walter Geiger, tapped to head P&G’s North American hair care business in mid-2011, discussed with Beauty Insider how the maker of Pantene will close the gap with hair care’s current leading player.
BY Aubree Mercure | PUBLISHED November 20, 2012
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