The Red Door Salon & Spa has undergone a comprehensive rebrand and will now be known as Mynd Spa & Salon. The overhaul includes a new look and feel, new services and partnerships with innovative beauty brands. Mynd is backed by North Castle Partners, a private equity firm that made an initial investment in the business in 2012.
To start, Mynd Spa & Salon will streamline the menu of beauty and wellness services. However, massage therapy, body treatments, skin care, nail care, haircuts, hair color, makeup and waxing services will all still be offered at all of the company’s 26 locations nationwide. Brands such as Rodial, Delilah, Babor and Dr. Dennis Gross will be introduced in-store and online.
The mantra of the new spa and salon chain is “self-care, undefined.”
“While proudly embracing our roots as The Red Door – more than 100 years in the spa and salon space – we’re excited by the far-reaching potential of this evolution of the brand. With new product lines and services, an introspective articulation of our core values — and new values — and an innovative focus on personalizing self-care, we’re looking forward to supporting our loyal and ever-growing community,” said Todd Walter, CEO of Mynd Spa & Salon.
The menu of services is remaining tiered with Mini, Essential and Escape as options. The spa’s Membership program provides guests with a monthly Essential massage, facial or body treatment, along with 15% off retail products and additional services. Guests can also opt in for Mynd Mobile Rewards to receive texts about special offers and exclusive deals. For the brand’s celebrated At Work services, Moment by Mynd will continue to provide working professionals with the quick convenience of beauty and wellness services in corporate offices.
The existing 26 locations will undergo renovations in waves separated by region, to be completed in 2020. At the renewed Mynd Spa & Salon. The 5th Avenue and Chatwal New York locations have already begun renovations, however the Union Square location will close permanently as of July 31.