The gift of fragrance has always meant to comfort and please the senses.
That’s the sentiment behind fragrance house Symrise, which has gathered 19 of their global fine fragrance perfumers to create a unisex scent for first responders. The scent, called Hero, was created by each perfumer contributing one renewable raw material to the scent’s overall juice, a unisex eau de cologne. Created with sustainable ingredients, Symrise will donate Hero to front-line heroes, including doctors and nurses, as an appreciation for their dedication and help during this unprecedented time.
Symrise will initially distribute the fragrance in the U.S., France, China, Singapore, Brazil and Dubai beginning this week.
Hero utilizes contemporary notes such as Ambrostar, a Symrise captive, musk and vanilla. Top notes exude a composition of mandarin from Madagascar, and bergamot with a boost of peppermint and ginger. The heart note uses ambrette seeds, orris and rose. The base note uses guaiac wood, sandalwood, vetiver from Madagascar, cypress and renewable vanillin.
“We believe in the power of scent to touch our senses, our soul and the world,” says Ricardo Omori, SVP Global Fine Fragrance. “That’s why we’ve developed a fragrance for all the heroes who, with their tireless and selfless efforts, are helping to fight the coronavirus crisis. HERO is our small token of thanks for the work they do.”