The makeup brand best known for its Better Than Sex mascara has launched a skin care line designed to make skin and makeup look better.

Achieving one’s complexion potential is how Jerrod Blandino, co-founder of Too Faced Cosmetics, described the brand’s newly-launched skin care line.

“My new skin care line isn’t just about anti-aging,” he said, explaining that in addition to maximizing skin’s potential, the line is about “preserving what you’ve got with incredible, efficacious ingredients that nourish and hydrate skin, while taking your makeup game to the next level,” he said.

Too Faced infuses skin care ingredients into its makeup – the brand’s Born This Way complexion line includes hyaluronic acid and alpine rose, while the Hangover primer line is infused with hydrating coconut water – so developing a skin care line was a natural evolution for the brand.

“When we joined The Estée Lauder Companies family, I got the keys to the skin care kingdom. It gave me access to the most advanced, innovative skin care R&D department in the world. It was a dream come true, and baby I took advantage of it. I’ve been able to create the most efficacious powerful skin care line of my dreams, that works. It’s a line of products that actually deliver on their promises.”

The brand’s skin care products are loaded with powerful, buzz-filled ingredients, such as coconut water, yogurt probiotics and antioxidant-rich dragon fruit, with an emphasis on sun protection. “If you’re going to put something on your skin, it should be doing something good for you,” said Jerrod.

My Hangover Good in Bed Hydrating Serum is a replenishing serum (“like a tall glass of coconut water for the skin”), with nourishing ingredients like vitamin B5, yogurt probiotics, two types of hyaluronic acid, sea kelp, and antioxidant-rich dragon fruit. The serum works to improve skin’s texture and moisture levels while instantly plumping for an inner youthful radiance.

Hangover Good to Go protects the skin, creating a hydrated, glowing complexion while shielding the skin from harmful UVA/UVB rays. The product contains four different types of sunscreen that layer together to give protection in a lightweight, formula that moisturizes and revitalizes the skin.

“I rely on both of these products every day to keep my skin protected and looking its best,” said Jerrod, who has long been obsessed with skin care, and takes scrupulous care of his own skin.

“It’s essential for not just looking your best, but also for your long-term health that you protect yourself from the sun with an SPF, while hydrating and nourishing your skin.”Jerrod described the brand’s skin care consumer as “modern, savvy shoppers and totally educated on ingredients. They expect and demand the best. They’re just like me.”