WWD Beauty Inc.
hosted its 11th annual awards breakfast Thursday, December 13, at The Four Seasons restaurant to honor the year’s best and brightest beauty product makers, marketers, innovators and retailers. Here, the winners from the business magazine’s fete, which honored such notables as Shiseido’s Yoshiharu Fukuhara, Estée Lauder’s Jane Hertzmark Hudis and Unilever’s Gina Boswell.
Products of the Year: Mass
Garnier Skin Renew Miracle Skin Perfector B.B. Cream
The first BB cream on the mass scene now ranks as the leading version in the country.
Avon Anew Clinical Pro Line Eraser Treatment
The brand’s first exclusive molecule, A-F33, is featured in this item, which was developed by NeoStrata, the company that helped Avon launch the first mass-market alpha hydroxy acid product 20 years ago, said WWD Beauty Inc.
Pantene Expert Collection
Taking direct aim at the anti-aging hair category, Pantene’s Expert Collection has two lines—AgeDefy, to address aging hair, and Advanced+ Keratin Repair, for extreme damage.
Products of the Year: Prestige
Nars Andy Warhol Collection
Available in two offerings, WWD Beauty Inc. reported that one collection served as an ode to Warhol’s Pop Art classics, and the other captured the downtown, edgy ethos of Warhol’s Silver Factory.
La Mer The Moisturizing Soft Cream
This item contains the brand’s signature formula but in a new, lighter texture more readily absorbed by the skin.
Lancôme La Vie Est Belle
The scent that introduces a new olfactive story, the first-ever iris gourmand, is expected to be a best seller.
Brand of the Year: Mass
A combination of tapping top talent, executing complex launches and partnering well with retailers earned L’Oréal Paris this top honor.
Brand of the Year: Prestige
Yves Saint Laurent Beauté
Winning launches in makeup, skin care and fragrance made the brand a true standout.
Newcomer of the Year: Mass
After years of spreading the word among salon owners and B&B’s, hairstylist Anthony Dickey and model Kara Young Georgiopoulos took their multi-ethnic hair care line to the masses, namely Target, Walgreens stores, drugstore.com and ShopNBC.
Newcomer of the Year: Prestige
Nail polish met texture with the launch of Ciate by Charlotte Knight. Nail finishes such as caviar, sequins and velvet were sold in two-step kits and became bestsellers.
Retailer of the Year: Mass
Drug store veteran, Michael Bloom, brought a new focus to the health and beauty care aisle at Family Dollar, which operate more than 7,400 stores.
Retailer of the Year: Prestige
The launch of The Beauty Workshop offers consumers an array of brands and services, as well as a knowledgeable staff and concierge station to navigate the 5,000 square foot area.
Retailer of the Year: Specialty
The collaboration between Target and Cosbar proved that prestige and mass beauty can successfully co-exist.
Launch of the Year: Mass
Red Carpet Manicure
Founded by two former Coty executives, Red Carpet was the first nail gel item launched to the masses.
Launch of the Year: Prestige
The new luxury lifestyle brand included a limited-edition fall color collection as well as licenses for shoes, jewelry, eyewear and home items, many set for a spring 2013 launch.
Ad Campaign of the Year
Benefit Cosmetics Glamouriety
Benefit founders Jean and Jane Ford produced Glamouriety, a 43-minute documentary (described as cinematic wackiness by Beauty Inc) to relay the brand’s DNA.
Marketer of the Year: Mass
Gina Boswell, Executive Vice President, Personal Care, Unilever
Gina shook up the hair care category by steering Unilever into the top spot, in terms of market share, by successfully launching Clear Scalp & Hair Therapy, and managing its huge portfolio of hair care brands, including Tresemmé and Suave.
Marketer of the Year: Prestige
Jane Hertzmark Hudis, Global Brand President, Estée Lauder
Since being named to her post in July 2009, Jane has transformed the brand into a cosmetics trendsetter.
Visionary of the Year Award
Yoshiharu Fukuhara, Shiseido Honorary Chairman
The beauty firm’s executive was recognized for his strategic development of Shiseido’s global business and rich contributions to the cultural value of Shiseido—and the industry in total. The honor celebrates his achievements amid the backdrop of Shiseido’s 140th anniversary.
Corporate Social Responsibility Award
This year Clarins and FEED staged the Clarins Million Meals Concert for FEED at Lincoln Center’s Alice Tully Hall— generating one million meals in one night.
Digital Innovator: Mass
The brand is recognized for its social-media campaign that looks to drive beauty experimentation with Expression Experiment.
Digital Innovator: Prestige
Sephora.com re-launched with optimized search and personalization functions, improved visuals and a streamlined checkout feature, among other upgrades.