Yes To is kicking off 2018 with the launch of 33 new sku’s across all of its collections, based on the top trends the company discovered the previous year.
“I usually look at global product, ingredient and consumer trends, because I feel that there is tremendous innovation with how they deal with beauty and skin care,” said Ingrid Jackel, Yes To’s CEO. “That’s how we approach new production innovation – we focus on what her needs are then look at how to apply the trends. For example, we launched a lot of stick formulas this year because it’s very popular, practical and functional, and applied the trend across many of our ingredient lines.”
Other trends include double and triple cleansing products, new forms of masks, playful packaging and superfood ingredients, all of which are seen throughout the new launches.
The Yes To Blueberries collection has been renamed to Superblueberries and will combine probiotics via yogurt as a way to recharge skin. “Yogurt and blueberries are a very logical and powerful combination. When developing the line, we talked about the problems our consumers, especially millennials, face when it comes to skin care and it’s the fact that they are stressed, which leads to a number of issues such as acne, redness and irritation. We felt that probiotics and super fruits would be a fabulous combination to deal with these issues.” The new launches under this line include a 3 in 1 Mask, Scrub & Cleanser; Greek Yogurt & Probiotics Sleeping Mask; and a Recharging Greek Yogurt & Probiotic DIY Moisturizing Parfait Moisturizer + Booster, which features two dispensing chambers to create the best formula for an individual’s skin care needs.
The brand will also be introducing coffee as a new ingredient in its products. “Coffee was a really hot trend in products 10 to 15 years ago for blood circulation, undereye circles and anti-cellulite, and now it’s being used mostly to energize and as an exfoliant,” explained Ingrid who boosted the brand’s Yes To Coconut line with coffee in three new products, including a 3-in-1 Scrub & Cleanser Stick, DIY powder mask and eye mask. There are also two new non-caffeinated products in the Coconut line, including a moisturizing stick that maintains its solid form year-long, and a cleansing balm that melts when in contact with skin and is paired with a coconut-infused sponge. Another new ingredient the brand is adding is kale, which has been infused in four new products in the Yes To Carrots line.
As charcoal is a major detoxifying trend, the Tomatoes line is being paired with the ingredient, with the most notable launch being its SnapMASK Stick, a twist-up solid formula that is rubbed onto skin for easy, portable masking. The Cotton line has two new anti-pollution focused skin treatments, and the Yes To Cucumber line was upgraded with three new products, including a mud mask that offers a cooling sensation both in the formula and from its built-in stainless steel metal roller applicator. Finally, the brand is introducing three Triple Masking Kits, which contains three mask formulas in individual sachets for customization.
All products are available now at various retailers such as Target, Walmart, CVS and Ulta, and range in price from $3.99 to $16.99.
