Sephora Unveils Largest U.S. Store, New Branding

Sephora’s C-Suite appeared in full force Thursday evening as the retailer celebrated the opening of its newest and largest store in the U.S. here in Manhattan. Also making its debut was its new brand platform, Belong, which includes a new tagline, We Belong to Something Beautiful.

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UK to Offer FabFitFun

Starting at under £50 each season, or approximately $65 at current exchange rates, FabFitFun members will receive between eight and 10 products, valued at more than $190 from premium and emerging brands

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5 Minutes with Younique Co-founder, Melanie Huscroft

With more than $400 million in sales, the Coty-owned company has been valuated at $1 billion. Its secret to success? Virtual beauty parties that sell personalized products paired with a variety of customized boosters.

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Yotpo: Top Direct-to-Consumer Beauty Trends

In this special report, Yotpo, a provider of integrated commerce marketing solutions, showcases findings from a global survey that examines the values and marketing strategies that drive women in the U.S. and the U.K. to engage directly with beauty brands.

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5 Minutes with Blushington CEO Natasha Cornstein

Blushington President Natasha Cornstein helped create a national brand with a loyal following for the makeup and hair services retailer. Somehow, Natasha found time to talk with CEW Beauty News for our 5 Minutes with… feature.

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