While the enduring popularity of the “clean girl makeup” aesthetic continues to spike sales of beauty products like lip oil and brow gel, rising interest in “douyin makeup” — a look marked by soft matte skin and a flushed appearance —has led to a run on liquid blush, powder puffs, and setting powder, according to an exclusive report Spate and Circana are sharing with CEW members on the site today.
What other trends are moving the needle when it comes to beauty sales? Look no further than our 2023 Beauty Awards finalists. From the skinification of the hair care market to influence of the rising of TikTok trends, the biggest trends shaping the beauty market were very much in evidence at last week’s immersive CEW Beauty Bazaar, where over 50 of the 258 Beauty Awards finalists were on display alongside dozens of other exciting beauty activations and experiences. Yesterday, CEW joined Alicia and Val Greenberg on the AV Effect podcast to highlight some of these top hair, makeup, skin care and wellness trends that are shaping the beauty landscape.
Read these and other newsworthy beauty headlines here.
Exclusive Member Report: Spate and Circana Reveal the Impact of Viral Beauty Trends on Sales Siren eyes, clean girl makeup, Korean glass skin, Y2K makeup, and doe eyes are still going strong. What other viral trends are moving the needle when it comes to beauty sales? (CEW)
Estée Lauder is Planning to Launch a Perfume Atelier in Paris The Estée Lauder Companies (ELC) is establishing an Atelier in Paris, France to leverage success in their luxury fragrance business, which has grown nearly 40% since pre-pandemic fiscal year 2019. Expected to open by the end of 2024, the Atelier will increase synergy across the brand’s diverse portfolio of fragrances by accelerating innovation, speed-to-market, and artisanal quality at scale. Brands included in Estée Lauder’s collection include Jo Malone London, TOM FORD, Estée Lauder, Le Labo, Clinique, KILIAN PARIS, Editions de Parfums Frédéric Malle, AERIN Beauty, and Aramis. (WWD)
Chatbots Are Coming For Your Social Media Apps. Yesterday at Meta’s Connect Conference, CEO Mark Zuckerberg Meta revealed a suite of AI-focused initiatives tied to the announcement of their new mixed reality Q3 VR headset and plans to produce smart glasses with Ray-Ban. Starting today, the brand will roll out AI stickers, editing tools, and a conversational assistant called Meta AI across all of its apps and devices, with celebrities like Snoop Dog, Kendall Jenner and Naomi Osaka involved. Zuckerberg explained that Meta AI — which sounded very similar in functionality to Chat GPT— can help arrange a trip with friends in a group chat, answer general knowledge questions, and search the internet offering real-time web results.(Tech Crunch)
Beauty Trends Spotted at the 2023 CEW Beauty Bazaar with the AV Effect Should your hair care brand be embracing a skin care trend like the 7-toned method? Why is everyone suddenly talking about rice water? Is the ice facial making its way into the skincare aisle? And for those who like a dollop of celebrity gossip with the beauty trend curation, why is Taylor Swift suddenly wearing an opal stone necklace everywhere?
And don’t forget…