Walmart’s beauty department transformation has been years in the making. And today it’s considered to be one of the broadest and most diverse selections of makeup, hair, skin, and fragrance in the industry. But being the biggest isn’t easy. Creighton Kiper, Walmart’s Vice President of Beauty, will break down how Walmart remains on top in a one-on-one discussion Thursday, March 30.
Walmart’s beauty department transformation has been years in the making. And today it’s considered to be one of the broadest and most diverse selections of makeup, hair, skin, and fragrance in the industry. But being the biggest isn’t easy. Creighton Kiper, Walmart’s Vice President of Beauty, will break down how Walmart remains on top in a one-on-one discussion Thursday, March 30.
Tracy Kline, Head of Merchandising, Spa and Supply Chain, Bluemercury, reveals the items that are being driven by consumer infatuation, including fragrances that satisfy a desired mood state and makeup that serves as a second skin.
A collaboration between two iconic Gen Z brands – and their buzzworthy CMOs — fuses fashion with beauty.
Utilizing a mix of art (via makeup artists) and science (exacting algorithmic tech), Match My Makeup is the world’s most precise shade finder. But it’s not just a boon for confused foundation buyers. It can also turbocharge e-tailer and retailer sales.
Walmart is gearing up for its second annual consumer beauty shopping event, Walmart Beauty Glow Up, an experience that looks to offer beauty lovers an opportunity to stock up on brand favorites and new items at a major discount.
Despite brisk e-commerce sales and communities of loyal fans shopping at small neighborhood stores, the clean beauty brands attending this year’s largest trade show geared towards the market are looking to increasingly break into big-box retail.
The CEW Cheat Sheet lets you conveniently scroll through the morning’s biggest beauty, tech, and business-related headlines all in one place. Stay up-to-date on major acquisitions and industry moves; learn about brand launches and beauty biotech innovations; and read through investigative reports on the state of the market or our new working norm.
The CEW Cheat Sheet lets you conveniently scroll through the morning’s biggest beauty, tech, and business-related headlines all in one place. Stay up-to-date on major acquisitions and industry moves; learn about brand launches and beauty biotech innovations; and read through investigative reports on the state of the market or our new working norm.
