Scentbird Grows Subscribers to 100K
The fragrance sampling company grew membership 416 percent in less than a…
Tranoi New York Focuses on Fragrance Stories
Brand and scent inspirations alike were targeted and detail-oriented, taking on everything from…
Hermès New Scent Gallops onto The Scene
The brand’s first major feminine fragrance makes its…
Harper’s Bazaar Wants You to Smell Goooood
Innovation in scent sampling hits fashion…
Charlotte Tilbury Takes Fashion Goers on Virtual Reality Journey
Though many brands rely on digital media to tell a story, Charlotte may…
Product Watch August: Jo Malone London Basil & Neroli Cologne
Basil & Neroli captures the vibrant spirit of London, and it contains basil,…
Product Watch August: Creed’s Aventus for Her
Aventus has been the best-selling scent in the history of the brand since…
Product Watch August: Jo Malone London Basil & Neroli Cologne
Basil & Neroli captures the vibrant spirit of London, and it contains basil,…
Secret to Long Lasting Scent Unlocked
FragranceLocks draws on a new value proposition: long-lasting…
Product Watch July: Bond No. 9 Soho
“It’s a shopping piece. The top is created to resemble a hat,…
L’Oréal Signs Agreement to Acquire Atelier Cologne
Founded in 2009 by husband and wife team, Sylvie Ganter and Christophe Cervasel,…
CEW BW Confidential: Prestige Beauty Retailing Rules in Italy
Growth of beauty was higher in perfumeries only when sales of prestige brands…