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Sephora x Lyft New Collab Aims to Glam You Up

In their latest promotion, Sephora is making getting to one of its stores as easy as ordering a Lyft.

June 2025 Product Watch

Beauty is taking a high-tech turn this month with skin care launches that prioritize science and real results. From advanced moisturizers to next-gen sunscreens, these formulas are designed to protect, hydrate, and restore skin. A cult lipstick also makes a comeback with a fresh new shade, and a new DTC brand promises sustainable travel-friendly skin care. Here, we look at the most buzzworthy additions to the beauty aisle this month.

Woman wearing a white bikini top, sitting on a white boat in a blue sea with a beach cove in the background

Beauty’s Top Headlines: June 4, 2025

Clear Your Mind For A Great Summer Workflow, Sephora Partners With NielsenIQ, Beauty New York Debuts October 16-18, The Faces Of Impact 100 Honors Cris Arcangeli, Dolce & Gabbana Secures €150 Million Beauty Boost, India Business A Priority, Says L’Oréal CEO, Coty Celebrates Marc Jacobs’ 20th Anniversary, Milk Makeup Splashes Onto Amazon

Beauty’s Top Headlines: May 20, 2025

Briogeo’s Nancy Twine On Maker’s Mindset, What To Do With Your Tax Refund, Mass Beauty Outperforms Prestige in Q1 Reports Circana, Sephora U.S.’s Celessa Baker On Its Marketing Partnerships, Origins Makes Amazon Debut, Bath & Body Works Taps Daniel Heaf As New CEO, Swiss FE+MALE Think Tank Goes On The Road, Unilever Pours £80 Into UK State-Of-The-Art Fragrance Facility

Photo of Unrivaled Sephora

Sephora’s Bold, Out-of-the-Box Alliances Redefines Beauty Collaborations

Celessa Baker, VP of Marketing Partnerships, Sephora U.S., has been tasked with transforming the way Sephora relates to consumers, focusing on unconventional partnerships across sports, music, and celebrity. Starting invariably with LinkedIn DM, Baker’s approach fuses her love for beauty and marketing with her diverse background to create noteworthy alliances that go beyond the typical.

Sephora’s Artemis Patrick: Up Close and Personal

It felt like the center of the beauty universe on March 11 when hundreds of beauty executives gathered in downtown Manhattan to hear Artemis Patrick, President and CEO, Sephora North America.

Close-up of woman in brown swimsuit holding five, different coloured pots of body care with the name Saltair on each

Beauty’s Top Headlines: February 26, 2025

Behind The Femtech Funding Gap, UK Has Record Number Of FTSE350 Female Leaders, Initio Parfums Privés X Dsm-Firmenich, Hein Schumacher Steps Down As Unilever CEO, Oddity Tech Grows 27% In 2024, Natura & Co Enters Avon Talks With IG4, Saltair Breezes Into Ulta Beauty

Kelly Mahoney wears a black blouse

Beauty’s Top Headlines: February 25, 2025

Lauren Brody On When Parenting Feels One-Sided, Ashley Feinstein Gertsley Reveals Three Mindsets To Get You Financially Unstuck, Ulta Beauty Promotes Kelly Mahoney To Chief Marketing Officer, Olaplex’s Amanda Baldwin Shares Her Strategic Vision, Chanel’s New Verification E-logo, Violette_FR To Enter Sephora, Prai Beauty Acquired By Luxury Brands LLC And The Dodo Group, Gillian Anderson Appointed L’Oréal Paris’ New Global Ambassador

Beauty’s Top Headlines: February 18, 2025

Daily Dose Wellness’ Georgia Homsany On Why What You Wear Affects Your Productivity, L’Oréal Groupe Taps Ali Goldstein as President, Head of Acquisitions for L’Oréal USA, Maëlys Appoints Mallory Goodman As Its First Ever Senior Vice President of Brand, The Ordinary Enters China, Beauty Leaders To Gather At PCPC’s 2025 Beauty Collective Summit, Douglas Profits Fall In Q1, Givenchy Taps Formula 1’s Pierre Gasly As Fragrance Ambassador

Woman in a black halterneck top holds a perfume bottle with a turquoise blue lid with Moroccanoil written on it, standing against a bright blue and yellow mosaic tiled wall.

Beauty’s Top Headlines: February 13, 2025

NIQ Report Reveals The Black Beauty Market Is Thriving In 2025, MAËLYS Taps Mallory Goodman As Its First-Ever Senior VP, Moroccanoil Unveils First Scent, Coty Reports 1H25 And Q2 Results, Neutrogena Taps Nicola Coughlan As Ambassador, Mary Kay Marks International Day of Women In Science With Texas High School Students

Portrait of Octavia Morgan wearing a black rollneck sweater

Beauty’s Top Headlines: February 4, 2025

Avoid The Leadership Style That Leads To Burn Out, Notes From The CEW x Givaudan Member Meetup, Three Key Trends From Cosmoprof Miami, Troubleshooting Hair Care With Virtue Labs, Kristin Ess+ Arrives At Target, Octavia Morgan Trailblazes At Ulta Beauty, Study Spotlights Women’s Inclusion In Executive Committees, Championing India’s Women-Led Startups, Puig Reports 4.3% Increase In Q4 Sales, Sanofi Buys Back Shares From L’Oréal, Kohl’s Cuts Corporate Workforce By 10%

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