To help celebrate 20 years of the Insiders’ Choice Beauty Awards, CEW has launched the new Iconic Beauty Award, an award that will recognize two products (one mass, one prestige) that have transcended 20 or more years in the beauty industry.
So what exactly makes a brand iconic? To be considered for the Iconic Beauty Award, the product must be instantly recognizable by a majority of beauty insiders and must also demonstrate longevity in beauty. The Iconic Beauty Award will be voted on by CEW members; a special Voting Committee comprised of the CEW Board of Governors; and industry experts. All voting is confidential and is officially tabulated by Ernst & Young.
Eligible products must meet the following criteria*:
• The item must have launched in 1993 or earlier
• The item must still be currently available at U.S. retail
• The item must be from a product category that is currently included in the Insiders’ Choice Beauty Awards
*The product may be reformulated or have new packaging.
To enter a product for the Iconic Beauty Award, click here.