This week’s BeautyScene is all about revamping retail, and how to care for all shades of blonde hair. From Chanel’s new sunlit SoHo atelier space to exclusive brand offshoots at Walmart to Kerastase’s new skin care-inspired hair range, here’s what you need to know now.
Chanel Atelier Beaute
Opening January 25 at 120.5 Wooster Street in SoHo, this stunning, sprawling studio for all things beauty bills itself as a place of discovery. And is it ever! The space boasts the brand’s skin care, makeup and fragrance offerings in a testable, snappable environment. Upon entering, guests have the option of storing their personal items in a chic locker complete with a key worn on the wrist while experiencing the space.
First up, skin care. This area features several sinks and a curated selection of Chanel skin care to test out and remove existing makeup to road test Chanel’s offerings. Here, three samples are being sold for $12, or five for $18, the prices of which will be applied to a full-size skin care purchase, if one is bought.
Then comes the makeup area, organized by base, eyes, cheeks and lips. Lip products are decanted into hygienic mono doses. Fun fact: lip cases are inspired by the Place Vendome.
There’s also a Parfum Atelier, where guests can work with an in-house expert to experience a personalized fragrance flight to discover or rediscover Chanel fragrances. Divided into citrus, florals, woody scents and more, these perfumes are numbered so guests can experience fragrances with an open mind with a reveal at the end as to which ones have been chosen.
Last is the Coco Lab, which features curated favorites on little trays that are Instagram-ready, in addition to props for selfies and flat-lay essentials. Share looks on social media and use the #welovecoco hashtag for a chance for selfies and photos to be used in-store on the wall of the Atelier’s Coco Lab section. T
he Atelier Chanel offers weeknight happy hour events, where guests can score a cocktail and a makeover for $30. Guests can also book a makeup lesson at the workshop for $95, or for $70 during off peak hours from 2 p.m. to 4 p.m. on weekdays.
Walmart Launches Brand Offshoots for Skincare, Makeup
Powerhouse retailer Walmart has partnered with several beauty brands to bring exclusive products to their beauty customers. One partnership was with Johnson & Johnson’s beauty behemoth, Neutrogena, to co-create a new line called N by Neutrogena. The collection features new makeup and skin care products exclusively available at Walmart, all priced between $2.50 and $8. Some highlights from the collection include Glow Tinted Moisturizer ($8.47), Collagen Lip Mask ($2.47), Cheek + Lip Jelly Tint ($6.47), Liquid Highlighter ($7.37), Lip Oil ($7.37) and Matte Primer Stick ($6.37). These hit shelves January 28th.
Also, Walmart and ELF joined forces to create ELF+, a new collaboration that hit shelves in early January. Designed for those looking to refresh their everyday beauty routines, the collection features hydrating and mattifying skin care items, such as hydrating products infused with coconut: Coco Glow Radiant Moisturizer ($10); Coco Glow Stick ($8); and Coco Glow Bouncy Highlighter in moonlight, taupe or golden ($6 each).
Profusion made its debut at Walmart in November, but launched new, exclusive palettes this month. The Festival and Paradise eyeshadow palettes boast a bevy (35 each) of shimmery, wearable shades and retail for $13 each.
Kerastase Introduces Blond Absolu
While many brands offer solutions for platinum or golden blondes, Kerastase’s new range is the first complete hair care routine for every blonde. Dedicated to both fiber care and tone correction for all shades, the Blond Absolu range has products to address a myriad of concerns. Now more than ever, people are experimenting with shades ranging from Instagram-famous icy blonde to judicially placed sun-kissed highlights or even just kicking it up a notch to a “bronde” moment.
To neutralize color for tone correction while caring for the hair fiber, Kerastase’s new range incorporates hyaluronic acid, edelweiss flower and ultraviolet neutralizers. There are two shampoos: Blond Absolu Bain Lumiere ($33), a hydrating shampoo that illuminates lightened and highlighted hair. Blonde Absolu Bain Ultra-Violet ($33) is a deep, iridescent indigo shampoo designed to reduce brass thanks to blue and purple de for instant vibrancy and undertone neutralization. The two hair treatments are Blonde Absolu Cicaflash ($40), a conditioning treatment for all shades of blondes; and Blonde Absolue Mask Ultra-Violet ($59), which addresses brassiness and yellowing in yellow to very light yellow blondes thanks to purple pigments in a rich, ultra-violet cream formula. Last, inspired by skincare’s popular cica creams, Kerastase has launched a leave-in heat-protecting serum called Blond Absolu Cicaplasme, which calms damaged areas and seals ends with a lightweight touch, protecting up to 450 degrees of heat.