Brand: London Grant Co.

Founder: Tiffany Staten

Sales: Under $1 million (estimated)

Distribution: Available at, Nordstrom,, Uncommon Goods

Launch History/Unique Proposition: Tiffany Staten struggled with hormonal challenges her entire life from a condition called Polycystic Ovarian Syndrome (PCOS). Without a cure or effective treatment, she battled severe adult-acne and eczema, and suffered from infertility. Her life was transformed when she finally became pregnant and began taking inventory of what she put in and on her body. Unsatisfied with the products available for mothers, Tiffany began researching ingredients which eventually led her to create a batch of belly-loving body butter.

London Grant Co. was inspired by Tiffany’s need and desire to use non-toxic and pregnancy-safe products that worked. What started as a small batch made in her kitchen, eventually became London Grant’s signature and best-selling product, Cocoa & Jojoba Body Soufflé.

Tiffany’s friends began trying her micro-batches — sharing their stories of soothed eczema, psoriasis, dry skin and irritation from sunburn and surgical scars. In 2018, she launched London Grant Co. ― a capsule collection of versatile, ethically-sourced and 100% plant-based body oils, butters and scrubs safe for the entire family.

Tiffany is now impassioned about inspiring others to intentionally care for themselves and find joy in their everyday essentials. She takes every opportunity to educate her community on clean, conscious consumerism.

2021 Goals: Organic growth continues to be a priority in 2021. Tiffany wishes to remain true to her foundation as a handcrafted brand while scaling operations beyond a one-woman show. She is also excited to broaden her customer reach through value-aligned retail partnerships. In February, the brand launched in 27 doors at Nordstrom and on Tiffany sees this as a great opportunity to meet her target consumer in person and better understand her needs.

What are you hoping the Biden/Harris administration will bring to the business world over the next four years: Tiffany said that small businesses are the heart and backbone of the country. “It’s one of the foundational pillars that supports our economy. The largest barriers to entry and long-term success as an entrepreneur is access to affordable healthcare and access to funding, especially for marginalized populations,” she said. She would love to see continued support for companies in the one to five year startup range, especially for those who do not have access to corporate-supported healthcare as they scale in their early years.