CEW Cheat Sheet: June 21, 2023

This morning, June 21, The New York Times profiles Unilever’s testing center and strategy to better tap into the Black hair market; WWD announces the launch of Sofia Vergara’s new sun care range; and Allure does a deep dive into a question many have asked while getting a facial: Who the heck makes all these serene, temple bell-tinged, nature-inspired soundtracks? You can read these stories and more in the links below.

Supergreat Taps Into ChatGPT for AI Beauty Recommendations. On desktop, the beauty review video app has added an “AI-powered beauty assistant” chatbot that will provide users with product recommendations and relevant videos from the platform. (Glossy)

The Lab Where One Company is Working to Understand Black Women’s Hair. Each week, Unilever brings in about 50 men and women — more than half of which are people of color — to test products at its Polycultural Center of Excellence salon. The goal? To better understand the nuances of textured hair and tap into the Black hair care market. (The New York Times)

Sofia Vergara Rethinks Sun Care with Toty Launch. Developed with Cantabria Labs, the brand takes a 360-degree approach to sun care with both topical SPFs, makeup and internal supplements. (WWD)

Have You Ever Wondered Where Spa Music Comes From? Allure tracked down the rock stars of spa music, and investigated what goes into creating the serene scores that accompany your facial or massage. (Allure)

American Companies are Hostage to the Whims of TikTok. The platform has become a disruptive force in all aspects of running a consumer-facing business, and has companies scrambling to mass-product products, fix existing ones, or develop new launches at lightning speed in hopes of winning over younger shoppers. (The Wall Street Journal)

Revolution Beauty Delays AGM as Top Investor Opposes CEO Reappointment. Two days after Boohoo, the UK-based beauty brand’s largest shareholder, said it would vote against the reappointment, it’s been revealed that Revolution Beauty’s annual general meeting has been postponed. (Business of Fashion)