The development of a fragrance requires determination, creativity, passion and rigor in order to produce a product that satisfies consumers’ demands for quality scents. But developing a scent that appeals to consumers’ discerning noses isn’t the industry’s only challenge: authentic storytelling, resonating with consumers’ emotions and engaging in-store experiences are key factors that directly contribute to a brand’s success.
“[There’s a] critical need for brands to increase their investment in fragrance to make an emotional connection with consumers. Consumers can smell the difference and can smell quality,” said Adriana Medina-Baez, Perfumer at Givaudan. “We need this quality and innovation due to the continuous surge of olfactive signatures. It is critical that brands build an olfactive DNA for the consumer to gravitate towards.”
On October 23, Adriana will be joined by Raymond Cloosterman, Founder & CEO, Rituals Cosmetics, and Camille McDonald, President of Brand Development, Bath & Body Works, at CEW’s Beauty Insider Series Fragrance: The Next Chapter. At the event, the three panelists will provide insights on the shifts in the fragrance landscape and the critical elements that lead to having a winning product. They will also discuss strategies that have worked for their respective brands and share their outlook for the fragrance market for the upcoming holiday season.
Moderated by Jenny B. Fine, Editor, Beauty Inc, the event is the final Beauty Insider Series of the year and will be held at the Harmonie Club in Manhattan. A cocktails and networking reception will begin at 5:30 p.m., followed by the program, from 6:30 p.m. to 7:30 p.m.
Seats at the event are filling up quickly. Confirmed attendees include executives from Christian Dior Parfums LLC, Elizabeth Arden, Firmenich, International Flavors and Fragrances and Aramis and Designer Fragrances. To register to attend this event, click here.