Indie prestige lifestyle brand, Commodity, is gearing up for an exciting period of rapid growth, starting with the announcement of a new partnership with SpaceNK, which begins March 20. The unisex brand is rolling out its fragrance, body and home collections across SpaceNK stores in the UK and Ireland, and on SpaceNK’s U.S. division will also begin carrying Commodity home candles in stores and online. Sephora U.S. will remain the exclusive partner in North America for Commodity’s prestige fragrance line, which includes its Platinum, Black and White collections.

“This is an exciting period for the Commodity brand in that we now have a retail home in the U.K. As a prestige retailer of a highly curated assortment of luxury, niche and indie brands, SpaceNK is a perfect fit for Commodity,” said Ash Huzenlaub, CEO, Commodity, who founded the company with entrepreneur Konstantin Glasmacher. “SpaceNK embraces our entrepreneurial spirit, and, like-us, have built awareness largely by word-of-mouth.”

Launched in 2014, the privately-owned indie brand has quickly become a cult favorite due to its unique scents, gender-neutral positioning, and minimalistic luxury packaging which garners social media appeal. Interestingly, social media is where Commodity stands out and earns most of its attention, while many fragrance brands are struggling to capitalize on the medium. The brand’s enthusiastic consumer base organically posts images of their favorite buys using the brand’s #StyleYourCommodity hashtag, which is often reposted across its social media accounts.

“We have never done any advertising to-date,” said Ash, “Although we gift products to potential brand ambassadors, we have never paid any influencers to promote our products.”

Through the partnership with SpaceNK, Commodity is aiming to increase its organic awareness among new consumers, and become solidified as a top international niche lifestyle beauty brand. To that end, Commodity’s distribution will expand in Asia later this month by entering ArtofScent, a luxury fragrance boutique in the Philippines. In total, the brand will be available in more than 30 countries through premium retailers and e-commerce.

Its fragrance portfolio is also experiencing growth, with the addition of three new launches which debuted early this month. Commodity Bois, described as a modern, woodsy blend, is available on the brand’s website,, as well as in SpaceNK stores/online throughout the U.K. and Ireland. Commodity Velvet, noted as mysterious and elegant, launched globally at and And, Commodity Nectar, luminous and vibrant scent, is now available at all three of the aforementioned retail sites. Scents retail from $26 for a 10-ml EDP to $105 for a 100-ml EDP. The brand is also releasing Commodity Portfolio ($40) in early April on and, a set featuring a catalog of 15, 2-ml EDP sample sprays from its Platinum, Black and White collections. The fragrances may be worn alone or layered to create a customized, individual scent specific to the preferences of the consumer.

Commodity, which has doubled its year over year growth, is planning on continuing to expand its distribution opportunities throughout the year. But, retail is not the only market the brand’s founders are eying. According to Ash, the company is interested in extending its sensory experience to hotel amenities.

“We are currently working on pitches and reaching out to hotels and resorts around the world,” he revealed.