Credo Beauty, the nine-store retailer, based in San Francisco, carries about 120 different brands of “clean” beauty products, mostly from niche, independent suppliers that shun the use of chemical additives. It generates about 60% of its sales volume in-store and 40% from e-commerce. Here, Dawn Dobras, CEO of Credo Beauty, talks about the retailer’s growth strategies which includes targeting millennials, leveraging tech to connect in-store experts to online shoppers, and capitalizing on the ongoing growth in the clean beauty category by positioning Credo as a leader in the space.