Estée Lauder, the flagship brand of The Estée Lauder Companies Inc., is expanding its QVC partnership to include livestreaming and extended product offerings following its successful launch on the platform in April 2020. The prestige beauty brand will be promoted across QVC’s multiplatform shopping ecosystem, which reaches 94 million U.S. homes via three broadcast channels and millions more via multiple streaming services, social pages, two mobile apps, and the company’s website.

Estée Lauder premiered on-air on March 16 and across all QVC digital platforms featuring a special value, which includes its best-selling serum, Advanced Night Repair Synchronized Multi-Recovery Complex, along with the Advanced Night Repair Eye Concentrate Matrix. Maggie Turner, Executive Director, Education, Special Events, Artistry for Estée Lauder and Aerin Beauty, U.S. served as the brand’s on-air representative.

“QVC offers us opportunities to deliver the Estée Lauder high-touch experience across all touchpoints including online, digital as well as broadcast – an approach that is key for relevance within the modern consumer landscape,” said Claudia Benshimol, Senior Vice President, General Manager, Estée Lauder and Aerin Beauty, North America. “We are always seeking new distribution opportunities to ensure we are meeting the consumer where she is, and to be able to expand our business during a difficult U.S. retail market is something we are very proud of.”

Mary Campbell, Chief Merchandising Officer, Qurate Retail Group, and Chief Commerce Officer, QVC U.S., said, “As we celebrate Women’s History Month, it’s such an honor to widen our relationship with one of America’s pioneering woman-founded beauty brands and be a part of its 75th anniversary,” “QVC offers brands powerful platforms to reach large audiences of highly engaged shoppers everywhere they are and explain how a product solves a problem or fills a need. The video-rich experiences QVC creates with its vendor brands are hard to replicate at traditional brick-and-mortar stores or on transactional e-commerce sites.”