You may have heard of the newly published study in the Plos One journal titled, “The Smell of Age: Perception and Discrimination,” where researchers concluded that the chemical complexities of a person’s odor can transmit information regarding their age. It seems, according to the study, odor clinically changes through different stages of life and that while an older person’s odor might not be “offensive” it’s distinctively different from that of a younger person’s scent.
Because of such findings, some scientists feel that manipulating one’s scent can aid in the perception of youthfulness. In fact, according to Dr. Alan Hirsch of Chicago’s Taste and Smell Treatment and Research Foundation, those results could possibly be achieved with something simple, like the spray of perfume.
“We have studied all sorts of scents and colognes. The scent of pink grapefruit affected men’s perception of age. Men percieved [women who wore this scent] to be approximately six years younger than they were,” he said.
And Dr. Hirsch isn’t the only one to play with the concept of altering people’s perceptions of age through their sense of smell. The perfume company, Harvey Prince, has released a fragrance and a line of aromatic washes aptly titled Ageless, which emit a fragrant combination of pink grapefruit, pomegranate, mango, jasmine and musk. The resulting aroma is said to help you “smell like a younger woman.”
Sales of Harvey Prince’s Ageless have steadily increased, thanks to recent media attention. In fact, the promise of giving off a youthful perception is the main factor driving sales, as it’s only now available online so customers have never had the opportunity to actually smell it. In addition to selling on HarveyPrince.com, the company is in talks for wholesale distribution, according to a company spokesperson, including Boots LLC.
“Smell is so easily overlooked [in the beauty industry],” said Dr. Hirsch, who thinks that infusing certain scents into already existing anti-aging serums and creams could be the wave of the future.