IPSY, the third largest beauty subscription service, after Amazon and Dollar Shave Club, has named Emine ErSelcuk Senior Vice President of Merchandising. In this role, Emine will oversee the strategy and development of brand, retail and merchandising partnerships.

Prior to IPSY, Emine was Vice President of Brand for Morphe, where she led the growth of the omni-channel multi-brand retailer division and the emerging new brand development platform. Prior to this, Emine led the Morphe Global Retail division as Vice President of Global Retail.

Previously, Emine founded EYELiT BEAUTY, a beauty consulting firm where she consulted VMG and Drunk Elephant with their investment partnership. Prior to this, she held roles at Kendo Brands, Stella & Dot, The Estée Lauder Cos., Perricone MD and Bare Escentuals.