Ulta Beauty’s award-winning customer loyalty program has had a New Year’s makeover. The new Ulta Beauty Rewards program (formerly Ultamate Beauty Rewards) offers even more advantages to its 42.2 million-strong active members, including tweaks to its birthday gift experience. “The program enables a higher share of wallet against competitors as well as deeper insights about what shoppers really want to find in-store,” writes Andrea Nagel, who details the developments in the company’s already-thriving loyalty program at CEW today. Ulta is also making headlines with its announcement that it will be stocking the Charlotte Tilbury range online beginning February 4, as well as at 600 stores later that month.

On the hair care front, The Texture Education Collective, an alliance founded by professional industry brands including Aveda, L’Oréal USA, DevaCurl, and Neill, has succeeded in implementing new textured hair legislation in New York. The new law, set to take full effect within the next six months, requires Cosmetology State Board licensing to incorporate education, training and testing on all hair types and textures. “As a woman with textured hair, this achievement holds a special significance for me,” says New York State Assemblywoman Michaelle Solages, who co-sponsored the legislation. “It’s a victory for diversity, inclusion, and ensuring that everyone, regardless of their hair type, receives the attention and expertise they deserve in the salon.”

Beauty brands selling via TikTok Shop will face higher seller fees beginning April 1. Initially set at 2%, the rate will increase to 8% (excluding pricier products such as electronics, which will be charged at a lower rate).

In appointments, Chinae Kim has been named Vice President of Kosé America Inc.—a subsidiary of global cosmetics company Kosé Corporation, based in Tokyo—in a newly created role.

Read more on these, and other stories, at the links below. 

Ulta Beauty Revamps Loyalty Program. Previously known as Ultamate Beauty, the new Ulta Beauty Rewards scheme offers additional advantages and insights into shoppers’ habits. (CEW)

Charlotte Tilbury Arrives At Ulta. The range will be available at Ulta Beauty online from February 4, followed by 600 stores from February 18. (WWD)

Textured Hair Training Law Introduced In New York. The new law requires Cosmetology State Board licensing to include training, education, and testing on all hair types and textures. (BEAUTY MATTER)

TikTok Shop Seller Fees To Rise In April. The initial 2% fee is due to increase to 8% from April 1. More expensive items, such as tech, will incur lower charges. (TECH.CO)

Kosé America Names Chinae Kim Vice President. The subsidiary of global cosmetics company Kosé Corporation, based in Tokyo, has appointed Chinae Kim to the role of its first VP. (BEAUTY PACKAGING)

Saks Fifth Avenue Executive Doris Yaffe Dies At 94. The Boston-based, former Saks Fifth Avenue Executive and social activist, affectionately known as ‘Mrs. Saks Fifth Avenue’, harnessed her love of fashion to promote social change. (BOSTON GLOBE)