“I am so private when it comes to me, I never thought I would be talking about it,” said Laura Geller during a recent call.

The makeup founder is referring to her unforgettable mammogram appointment in May 2019 when they found a tumor, which turned out to be stage 1 breast cancer. Laura received interoperative radiation treatment at The Dubin Breast Center of the Tisch Cancer Institute at Mount Sinai, thanks to a clinical trial in which she was able to participate. A year later Laura is cancer free. Laura Geller Beauty, owned by AS Beauty, has made a $15,00 donation to the center.

“I don’t feel worthy of telling my story because of my friends and colleagues who have gone through much worse after a diagnosis. I feel like the only message I could give is that early detection is what really saved me in many ways. But that’s not always the case. Some people have early detection and they don’t have the same outcome. I dodged a bullet. I know I’m lucky,” said Laura.

To raise awareness on early detection, Laura is launching a limited edition pink version of her Lambswool Paddle Brush, a skin perfecting tool, which is being sold on Laura Geller Beauty’s website for $25 throughout the month of October.