Last month Make Up For Ever opened their first global flagship store in Manhattan on 58th Street. The colorful, sleek shop joins the likes of M.A.C Cosmetics and Benefit (both on 63rdStreet) not to mention a large Sephora and the iconic Bloomingdale’s (both on 60th Street) along Lexington Avenue. The space took 18 months to find and a mere 10 weeks to design.

Dany Sanz, an artist and sculptor who created makeup for professional artists and theatrical performers, conceived the company in 1984. Fast forward 15 years, and LVMH purchased the brand. Their HD line, released in 2008, became so popular it earned a place among other like-minded makeup artist lines: NARS, Bobbi Brown and M.A.C. Today, the brand boasts 10 Make Up For Ever academies, five boutique stores and a professional shop in Greenwich Village.

“This is different than our pro shop because that really appeals to the professional makeup artist and people in the neighborhood,” said Meg Robinson, Executive Director of Public Relations and Marketing for the company. “Aside from this being our sixth location, and our first in the U.S., it’s in a highly-trafficked area, so this is an exciting and a big moment for us. Here you’ve got tourists going to Bloomingdale’s, people who live here, Bloomberg’s upstairs and shoppers.”

The store was specifically designed to give a nod to the brand’s heritage while creatively solving makeup application issues.

“Since we were born backstage in the theater, the back wall is reminiscent of a marquee and resembles the lights found around a makeup station,” she explained. “The lights that hang from the ceiling are like umbrella lights on a set, designed specifically to be the right temperature for makeup application. And the two seats where customers can try on makeup have a light ring around the mirror to produce an even lighting effect.”

The brand’s iconic lips clenching a makeup brush has also been replicated in sequence and stretches across one elongated wall.

Merchandising more than 1,500 sku’s can be overwhelming, but navigation for the consumer is made easy since each wall addresses a specific area of the face. A complexion wall offers 40 different shades, many in various consistencies. A lip wall allows customers to shop by shade range and formula. There are also five in-store-only exclusive lip colors paired with a special cap, each depicting a New York centric design.

Among the store’s offerings, one can find 76 makeup brushes, a plethora of shadows and 50 faux lashes on the eye wall. Those hesitant to apply a longer lash look can remain worry-free since two iPads allow for virtual try-ons. Customers can share a lash experience on social media or email the photo to friends and family.

Additional highlights are waxing services, a station for professional products and a section that showcases new releases, which at the moment are Ultra HD Blurring Powder, Ultra HD Skin Booster and two lip boosters.

And let’s not forget the educational component: Go Pro Makeup tutorials. In a dim sum like set up, boxes contain products focusing on one of 10 specific looks — smoky eyes, flawless glow, highlighting and contouring.

“Education based experiences are at the core of Make Up For Ever,” Meg added. “This is a piece of our brand coming to life. You can stop in for do a 20-minute class, which we will filter seasonally and as trends emerge. “The goal is for customers to learn how to perfect the techniques here and then go home having learned how to do them.”