Clean hair care brand, Masami, has entered into an exclusive partnership with hair service provider, DreamDry, announcing cobranded products into DreamDry locations across America.
The partnership is just another example of brands continuing to figure out new ways to be relevant.
According to DreamDry CEO, Jennifer June, “Quarantine 2020 has really changed how women define self-care. We went from being able to be our best selves by having our best hair, nails, brows, etc. all the time to accepting our natural selves. Showing our real beauty. Women still need and want the services that make them look and feel great, but differently. By partnering with Masami, we are able to provide our clients with a clean and natural product in our salons. In my opinion, this allows us to prove that we recognize and prioritize how self-care and beauty has changed for many women, while still providing them with the feeling of branded glamour. We are all excited for this partnership.”
Masami CEO, Lynn Power, said, “Partnering with DreamDry to create co-branded shampoo, conditioner, and shine serum with our Mekabu-infused formulations has been a dream. We both believe in self-care and making everyone feel their best, most powerful selves every day and are so excited to bring these products to DreamDry customers. We look forward to growing the partnership to create clean haircare that’s high performing and makes every day a great hair day.”