Men’s Beauty Primed For Growth
The market for men’s skin care is certainly growing—up 8.6 percent last year, according to the NPD group, and 13.4 percent in 2011—and, according to industry experts, that momentum is likely to continue. “There’s been a new focus on men’s,” said Karen Grant, Vice President and Beauty Industry Analyst at NPD. “It’s so underdeveloped. The bottom line is that people are revisiting it again because it’s such a huge opportunity.”
BY Aubree Mercure | PUBLISHED June 18, 2013
This content is exclusively open to CEW Members
Join CEW for unlimited access to articles, industry reports, and more.
Benefits include:
- Invitations to members-only industry events
- Connect with 9,000+ industry contacts globally
- CEW Beauty News & proprietary trend reports
- Exclusive networking opportunities
Sign Up
Already a CEW Member? Log In
