With India’s booming beauty industry making retail headlines, CEW reports on the companies and brands embracing this new growth opportunity, including Estée Lauder, Sephora and L’Oréal. “With China’s economy stalled, the beauty industry is shifting its growth opportunities to India,” writes Faye Brookman. “According to Tanya Rajani, Principal Analyst, Beauty & Personal Care for Mintel, the mounting beauty buzz can be attributed to rising disposable income, urbanization, exposure to global beauty trends, and the growing interest in social media.” And it’s not only the big names who are getting on board. “There’s no brand too big or too small for the Indian beauty market,” Brookman reports. “Legacy brands are establishing footholds in the country via acquisitions. Estée Lauder, for one, recognized India’s potential in 2008 when it took a 20% stake in Forest Essentials, an Indian beauty firm that specializes in ayurvedic formulations. The company continues to build a presence with greater distribution of its portfolio, as well as with programs like the partnership with Nykaa.” From an indie brand’s perspective, Shalini Vadhera, Founder and CEO of U.S.-based Ready Set Jet, which sells to India, “social media opened up the world. For the longest time, we had these legacy brands that didn’t have the colors or textures that catered to South Asian women. We’ve started to see these amazing homegrown brands pop up and bring products that are more relevant to them.”
In the U.S., Kate Moss’ Cosmoss wellness brand launches today, via the brand’s website. “America has always been a key part of our vision for Cosmoss, so we are very excited to launch with the U.S. audience ahead of the holiday season to bring a new take on wellness, curated and created by Kate,” said Pawel Walicki, Cosmoss chief executive officer. Price points range from $25 to $250.
At CEW, we have produced our third installment of CEW X ViralMoment, an exclusive monthly report for our members that reveals the top social media beauty trends. The ‘Cherry Cola Lip’ of dark brown lip liner and red lipstick is currently blazing a trail, according to the report.
And finally, huge congrats are in order for Karlie Kloss, who just added publisher to her hat trick of professional female leadership roles, acquiring i-D Magazine from Vice Media, which filed for bankruptcy earlier this year.
Read more on these and other news stories below.
Why Beauty is Booming in India. Brands of all sizes are embracing this new growth opportunity in the world’s fourth-largest beauty market. (CEW)
Karli Kloss Just Bought ID-Magazine. According to WWD, Kloss will serve as CEO while Editor-in-chief Alastair McKimm will remain chief creative office and global editor-in-chief. (WWD)
CEW X ViralMoment: Top Beauty Trends on Tik Tok. In collaboration with AI teletracking agency Viral Moment, CEW members can now regularly track the platform’s leading social media beauty trends, at a glance, thanks to our exclusive monthly report. (CEW)
Move Over, Goop: Wellness Brand Cosmoss by Kate Moss Makes its U.S. Debut. The supermodel’s range of beauty and wellness products launches in the U.S. today, via its website. (THE EVENING STANDARD)
Cos Bar Opens In Brooklyn Tomorrow. The luxury beauty retailer’s 21st store will open at the former location of Shen Beauty in New York on Thursday, 16 November. (BEAUTY INDEPENDENT)
Natura & Co. Announces The Body Shop Sale. The Brazilian company will sell The Body Shop to Aurelius Investment for £207 Million Pounds. (PR NEWSWIRE)
Is Your Lipstick Gluten-Free? According to the Gluten Intolerance Group, there is increasing demand for gluten-free beauty products. (COSMETICS DESIGN)
Bubble Launches First Eye Cream. The skin care line has introduced an eye cream, specifically targeted to appeal to its Gen-Z audience. (HAPPI)