As fall sets in, beauty insiders are swooning over skin care — and hybrid skin care/make-up — that gets skin glowing and delivers a seasonal hydration hit (see Gucci Westman’s how-to on Insta this week, Gwyneth crushing on Goop’s new Colorblur Glow Balms and the success of Jones Road Miracle Balm). And last night, SJP showed her ‘behind the scenes’ skin prep, using a trio of products in her collab with ROC and sold in support of the SeekHer Foundation mental health charity. Meanwhile, in hair care news, designer/creative director/influencer Lauren Perez launched her own brand, Anablue, and Small Wonder expanded its collection of sustainable products. Across the beauty spectrum, what products are the most discerning cosmetics consumers obsessed with right now? In an interview with CEW, Moda Operandi’s visionary Director of Beauty Jessica Matlin lifts the lid on the bestsellers it can’t keep on its virtual shelves—and what gives them the edge.
Get the scoop on these and other breaking stories below.
Beauty Best Sellers: Jessica Matlin Divulges Which Niche, Off the Radar Brands Moda Operandi’s Customers Can’t Get Enough Of. In her role as Director of Beauty for the luxury E-tailer, Matlin, a veteran beauty editor and former Beauty Director of Harper’s Bazaar, brings an editorial eye to beauty curation. “I want Moda’s beauty curation to feel the way I once felt walking onto the beauty floor at Barneys New York or Colette in Paris, where you would stumble upon brands you’d never seen before,’ she tells CEW ambassador Victoria Kirby. ‘Each brand might have only had a few products, but they intrigued you with their story … Those brick-and-mortar stores may be gone, but the appetite for curious, interesting beauty brands is stronger than it’s ever been, and we see people coming to Moda in search of those hidden gems’.
Lauren Perez, designer, creative director, tells WWD that she was inspired by her Moroccan family roots when creating her Anablue haircare range. The line launches with a pre-wash hair oil, scalp cleanser and serum.
Waterless, sustainably-minded beauty brand Small Wonder will expand their range next month with the introduction of a powder-to-cream Concentrate Conditioner. It comes hot on the heels of the Concentrate Shampoo which launched in September, in a patent-pending Forever Bottle. Founded by former Target exec Stephanie Farsht, leading brand consultant Paul Earle and Katja Lerner, formerly worldwide director of R&D for Neutrogena, Small Wonder has plans to roll out more skin and body care products soon. “We’re excited to work with select salons on in-real-life events and merchandising as we build out our collection,” Farsht tells Beauty Independent. “We had people that were super motivated from a sustainability perspective want to get involved,” she says. “And then we also had quite a few investors that were super motivated just from a magical new brand, new concept, new format perspective.”
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Sephora will be supporting World Mental Health Day next week, October 10, by getting behind Selena Gomez’s #MakeARareImpact campaign. In its commitment to donate a minimum of $1 million to The Rare Impact Fund, for 24 hours, it will donate 100% of Rare Beauty by Selena Gomez sales to the young mental health charity.
How to get the most out of your next beauty trade show? A free downloadable guide by Adit Now offers expert advice on getting your beauty or wellness brand in front of the right buyers.
Beauty by the book: Makeup, A Masterclass in Beauty (Harper Collins), the first book by British make-up artist Hannah Martin, has just released in the US and Canada. Martin, who did Kate Middleton’s make-up for her wedding day, worked on Bobbi Brown’s pro team for many years and has a cult YouTube channel, has been described by Vogue as the “Queen of radiant skin and Smokey eye tutorials” .
(Barnes & Noble)