Ouidad, the hair care company targeting curly, wavy and natural textured hair, has tapped David L. Stern to serve as President and CEO, replacing Hillary Solomon. Most recently, Stern served as Regional Executive Officer for Kao Brands Corporation and Global Chief Marketing Officer/Senior Vice President of Strategy and Innovation, where he oversaw several global brand portfolios including John Frieda, Jergens, Curel, Biore, and Ban and Guhl.

Ouidad also announced the appointment of John Hetherington to a new role as CFO/COO. Hetherington, who joined the company in September 2013, has held a number of finance positions in the hair care industry including roles as Chief Financial Officer of Alterna Holding Corp., Chief Financial Officer at Fekkai, LLC, and Vice President of Finance at L’Oreal, USA.

Both positions are effective immediately.