Parlux has partnered with seven-time Grammy-Award winner Billie Eilish for a new fragrance, Eilish, due out in November 2021 selling directly to consumers. It will be the first DTC social-first fragrance for Parlux. The scent will enter brick and mortar in early 2022, available exclusively at Ulta Beauty in the U.S. and at Harrods in Europe.

Parlux has been partnering with global pop culture icons and lifestyle brands for more than 20 years and handles everything from brand development to marketing to manufacturing. Billie was intimately involved in every step of building the scent from explaining her idea during the very first meeting, to creative directing the design of the bottle, packaging, campaign, and of course, the scent itself.

“Billie Eilish is a singular talent and the voice of a generation. She has a vision in everything she does that is unique, disruptive, and authentically hers. Partnering with Billie was natural for Parlux because we can bring a vision to life like no one else, and we were equally excited to be on this journey together,” said Lori Singer, President, Parlux LLC.


Photo credit: Camraface