As NYFW draws to a close and the beauty world continues to chuckle over Shao Yan’s runway debut staged at the home of fake heiress and social grifter Anna Delvey, Business of Fashion examines the changing significance of backstage beauty for makeup artist brands. Meanwhile, on CEW, we take a look at the top beauty trends going viral this minute on TikTok. You can read these stories and more at the links below.

Backstage Beauty Loses its Allure for Top Makeup Artist Brands. A strong presence backstage at New York Fashion Week used to be the ultimate status symbol for up and coming beauty brands. But now, for a new generation of socially-savvy founders like Katie Jane Hughes and Danessa Myricks, investing time and effort into celebrities and social media provides a more lucrative runway.  (Business of Fashion)

Now Trending on Tik Tok: The Six Beauty Looks to Know Now. What’s going viral this week? From honey lips to tubing mascara, AI-powered trend tracker ViralMoments pinpoints the top fall makeup looks trending right this moment on social. (CEW Exclusive)

Prada Launches Branded Flower Seed Campaign. In a genius activation to promote their fall 2023 ad campaign, the brand will roll out flower kiosks in various cities around the world offering Prada branded seeds of marigold, daisy, and sunflower. (WWD)

Nine Ways to Successfully Negotiate A Job Offer. Leading beauty industry recruiter Shella Abe explains how to negotiate for everything from more money to a flexible schedule without sabotaging the deal. (CEW)