Korean beauty brand TonyMoly is looking to accelerate its expansion in the US and China, according to an article published in the
Korea IT Times. The brand, known for its whimsically-packaged skin care products, experienced a strong rise in sales after entering Sephora stores across Europe this past May, and is hoping to keep the momentum going.
In the US, TonyMoly will mobilize strategic partnerships to increase its presence by supplying exclusive products for each of its major retailers, Sephora and Ulta. The brand will also tap the growth potential of its Chinese operation by building a new plant and increasing celebrity marketing campaigns.
The company’s combined overseas sales for the first nine months of this year has already outdone its total sales for 2015.