According to Tribe Dynamics’ summer report, which looked at brand performance between June and September, cosmetics brands benefited from collaborations with prominent beauty influencers, allowing the individual to play a central role in the design and marketing of a product. Just missing the Top Ten was newcomer Becca Cosmetics, which experienced incredible growth and a social resurgence alongside its successful collaboration with Jaclyn Hill for the Champagne Pop highlighter. Other key highlights include:

• In September, Urban Decay strengthened its community of loyal “beauty junkies” by inviting influencers to the Color Unleashed event to celebrate the release of its holidays palettes, Vice 4 and Urban Spectrum.

• Anastasia Beverly Hills ranks number one on Tribe’s La Mode leader board for the first time in August, thanks to its successful engagement of influencers on new platforms, specifically Facebook. Founder, Anastasia Soare, has played an instrumental role in elevating individual influencers and creating personal connections that have spawned meaningful relationships and loyal content creation.

• Make Up For Ever successfully continued the growth of its community with #bemakupforever, which provided a more accessible version of the brand’s well recognized artistry expertise. Content, both earned and owned, that included this hashtag created intimate brand experiences and depicted emotional connections to the brand’s ethos.

To read the full Tribe Dynamics report on summer’s leading makeup brands on social, please click here.