Victoria Beckham Launches Beauty Collection

After being teased for more than a year, fashion designer and former Spice Girl, Victoria Beckham, has expanded her brand into the beauty industry, launching her own line, Victoria Beckham Beauty, online on Saturday. The release of the digital-first brand coordinated with her fashion range’s spring 2020 runway show at London Fashion Week. Models wore the new beauty products, punctuating the latest fashion collection. Ultimately the line will include makeup, skincare, wellness and fragrance.

No stranger to the beauty industry, Victoria has had two successful Estée Lauder makeup capsule collections and a partnership with U.K.-based nail lacquer line, Nails Inc.. She launched her first fragrance in 2006 in collaboration with her husband, David. Victoria announced via Facebook Live last year that she’d be making her foray into beauty with her own range.

The resulting Victoria Beckham Beauty is a partnership with beauty executive Sarah Creal, who previously worked with beauty behemoths such as Estée Lauder, Bobbi Brown and Tom Ford. Victoria posted about the new line on Instagram last week, sharing photos of the range’s logo and packaging before revealing the products.

The initial collection is all about eyes, which is no surprise to anyone who is familiar with Victoria Beckham’s typical makeup look. It includes four eyeshadow palettes called Smoky Eye Bricks, in addition to a cream glittery eyeshadow called Lid Lustre in four shades and a Kajal Eye Pencil in three hues. Designed by Ezra Petronio, the slim eyeshadow compacts are reusable. The goal is for each pot of Lid Lustre, the cream shadow, to be made from 100% recyclable black glass.

The range’s tag line is “Luxury Performance. Clean Beauty.” Following in the footsteps of Gwyneth Paltrow, Victoria Beckham Beauty is touting itself as a “clean beauty movement.”

Smokey Eye Bricks retail for $54 each; Lid Lustres are $36, and Kajal Eye Pencils are $26.