Another beauty editor has left the publishing world to build their career on another platform.

Town & Country’s former Beauty Director, Jamie Rosen, has been appointed Director of Strategy + Partnerships of ZIIP Beauty, an at-home skin care device that utilizes nano technology to address specific skin concerns through its app.

Effective April 9, Jamie will be responsible for overseeing strategic collaborations for the brand and planning its overall storytelling and messaging. She will also play a critical role with determining brand direction, product pipeline, and other key aspects of the company’s growth.

“I am thrilled to be joining ZIIP Beauty as Director of Strategy + Partnerships. I will be focused on amplifying its powerful story, partnering with likeminded brands, and helping to build what is next,” said Jamie. “As a beauty editor, I’ve tried every device out there. ZIIP is not just the real deal, it is the future of beauty, and a manifestation of what happens when women take matters into their own hands.”

Jamie has more than 15 years experience as a beauty editor/director. Most recently, she served as Beauty Director at Town & Country and Harper’s Bazaar, overseeing beauty, health and wellness coverage. She is also credited for spearheading the development of T&C Talks, a series of live panel discussions centering around health and wellness.

“Jamie was the first editor ever to cover me on the pages on Town & Country” said Melanie Simon, co-founder of ZIIP Beauty. “She has stayed so true to ZIIP and is a genuine believer in what we are doing. My business partner, David Mason, and I know that Jamie is going to be a force at ZIIP Beauty and we are counting our lucky stars that she accepted the position. Together, we are planning to take the beauty industry into the future.”