Launched just over a year ago to target Gen Z, Jeanine Lobell’s DTC cosmetics brand Neen has been equally embraced by Gen X. Now, the industry veteran returns to her retail roots with a carefully designed expansion plan that’s primed to reach her diverse and loyal fan base.
Launched just over a year ago to target Gen Z, Jeanine Lobell’s DTC cosmetics brand Neen has been equally embraced by Gen X. Now, the industry veteran returns to her retail roots with a carefully designed expansion plan that’s primed to reach her diverse and loyal fan base.
Canada’s uber-clean personal-care juggernaut takes on the color category.
Whether it’s a mood-booster, form of escapism, or a means of self-expression, beauty products hold a special place in consumers’ hearts. All which factor into why the beauty industry is so resilient during shaky times. Circana’s Natallia Bambiza, Director and Beauty Industry Analyst, shares more about beauty’s durability.
In her latest industry-shaking campaign, UOMA Beauty founder Sharon Chuter addresses those who say they don’t see color, and aims to reinvigorate the conversation around inclusion and equity.
The brand behind the iconic teardrop-shaped makeup sponge adds two products that expand its makeup routine presence.
Actress, author, and producer Ali Wentworth stars in the tongue-in-cheek video, “The Invisible Woman”, supporting Laura Geller Beauty’s campaign for National Mature Women’s Day on April 9.
The Conscious Beauty Collective has established its third pop-up, this time in Rancho Cucamonga, California, gathering 38 clean beauty indie brands who may otherwise not be able to afford the retail experience.
A collaboration between two iconic Gen Z brands – and their buzzworthy CMOs — fuses fashion with beauty.
Utilizing a mix of art (via makeup artists) and science (exacting algorithmic tech), Match My Makeup is the world’s most precise shade finder. But it’s not just a boon for confused foundation buyers. It can also turbocharge e-tailer and retailer sales.
Despite brisk e-commerce sales and communities of loyal fans shopping at small neighborhood stores, the clean beauty brands attending this year’s largest trade show geared towards the market are looking to increasingly break into big-box retail.
