Product Watch December: Gift Giving, Stocking Stuffer and Self-Care Ideas
Launching new products in December isn’t always a popular sentiment for brands, but…
Deep Dive into Moroccanoil’s First Fragrance Video Campaign
MOSS Studio + Magazine recently sat down with Moroccanoil’s Global Head of Marketing,…
NPD: Fragrance Looks to Propel Beauty Sales for Holiday
According to the NPD Holiday Purchase Intentions Report, more than a quarter of…
Firmenich Focuses on Innovation, Equality, and Sustainability
Ilaria Resta talked to CEW Beauty News about how the pandemic has elevated…
Parlux Signs Billie Eilish for First DTC Scent
Parlux has partnered with seven-time Grammy-Award winner Billie Eilish for a new fragrance,…
How Michelle Pfeiffer Reimagined Clean Fragrance
Michelle Pfeiffer is one of CEW’s 2021 Female Founders, an annual awards program…
NPD Blog: Consumers Invest in Fragrance to Lift Mood
According to the newly released NPD Fragrance Consumer Study, most U.S. consumers who…
Ariana Grande Launches New Scent Launching in Ulta Beauty
Grammy Award winner Ariana Grande is launching a fragrance, God is a Woman,…
Coty Creates Touchless Fragrance Tester
Coty has introduced a digitally-enabled, touch-less fragrance testing device to be rolled out…
NPD: Fragrance Sales Soared for Father’s Day
Jacquelyn Wenskus shares insights on Father’s Day fragrance…
Scentbird Study: The Impact of the Pandemic on Consumer Fragrance
To understand how consumer behavior shifted in the category during this time, luxury…
Is the Future of Fragrance Digital?: Krigler Debuts NFT Option
In July 2020, Krigler became one of the first beauty brands—and the first…