P&G has been engaged for nearly a year in portfolio simplification and strengthening in order to restructure and streamline businesses to focus on its biggest brands. The plan is close to full realization as the company has eliminated almost 60 percent of the brands that were in falling in sales and profits to focus on 65 core brands, while eliminating nearly 100 brands.
P&G has been engaged for nearly a year in portfolio simplification and strengthening in order to restructure and streamline businesses to focus on its biggest brands. The plan is close to full realization as the company has eliminated almost 60 percent of the brands that were in falling in sales and profits to focus on 65 core brands, while eliminating nearly 100 brands.
Recruiters in the beauty industry are experiencing a pretty pay day as the industry undergoes self-examination, leadership shifts and growth. Here, a rundown of recent managerial moves sure to have ripple effects across the beauty industry.
When the firm announced last year it would shed up to 100 of its brands, attention immediately turned to beauty—solidifying that the desire for niche has impacted P&G’s complex beauty portfolio.
When the firm announced last year it would shed up to 100 of its brands, attention immediately turned to beauty—solidifying that the desire for niche has impacted P&G’s complex beauty portfolio.
P&G CEO A.G. Lafley said that the quarter was “a challenging one with unprecedented currency devaluations…virtually every currency in the world devalued versus the U.S. dollar…the outlook for the year will remain challenging.”
P&G CEO A.G. Lafley said that the quarter was “a challenging one with unprecedented currency devaluations…virtually every currency in the world devalued versus the U.S. dollar…the outlook for the year will remain challenging.”
Deb Henretta, the former Group President of Global Beauty, will move to a newly-created role, Global President of E-business.
Deb Henretta, the former Group President of Global Beauty, will move to a newly-created role, Global President of E-business.
P&G Chief Executive Officer, A.G. Lafley, announced a sweeping brand reduction that will cut its portfolio to 70 to 80 properties from its current 160 or so. The massive pruning will take place over the next 24 months and include divesting brands and slashing sku’s. Staying put are its top performing, strongest brands representing 90% of sales.
P&G Chief Executive Officer, A.G. Lafley, announced a sweeping brand reduction that will cut its portfolio to 70 to 80 properties from its current 160 or so. The massive pruning will take place over the next 24 months and include divesting brands and slashing sku’s. Staying put are its top performing, strongest brands representing 90% of sales.
Ending its fiscal year on a positive note, Procter & Gamble’s beauty business saw a 1 percent uptick in net sales in the fourth quarter, with organic sales up 3 percent. Globally, P&G’s prestige beauty business climbed mid-single digits. For P&G, U.S. market continues to be troublesome.
