Dsm-firmenich’s New Innovation Drives Social Connections Through Scent
Harnessing decades of neurological and behavioral research, the bioscience company launches a patent-pending fragrance technology designed to engineer scents to help people feel more confident and comfortable in social settings.
Harnessing decades of neurological and behavioral research, the bioscience company launches a patent-pending fragrance technology designed to engineer scents to help people feel more confident and comfortable in social settings.
Prestige fragrance will remain the dominant force in the overall fragrance category, but the double-digit growth in mass retail sales signals that mass scents will play a more significant role throughout the remainder of the holiday season.
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