In this special report, The Boston Consulting Group (BCG) explores the major trends that have emerged from consumers attitudes and spending habits in 2017 including:

  • Spend shifts toward the new status currency of Health & Wellness
  • The acceleration of trading up and trading down across all generations
  • Anticipated shifts in holiday spending
  • How Amazon is capturing a large share of consumer’s wallets
  • The role of purpose-driven brands for Millennials vs Gen Z