The headlines seem to be looking into the future of beauty this morning. Whether it’s the newest edition of Allure’s Melanin Edit, which honors how members of the Black nerd community — including the site’s editor in chief and self-proclaimed “nerd” Jessica Cruel — are creating welcoming spaces and driving real change to make the beauty industry a more inclusive space. Or, it’s a recap of what went down during the industry’s most futuristic event, Metaverse Beauty Week, and the activations brands are continuing to do in the virtual space. Or it’s simply the news that a majority of retailers are gearing up for the holidays by gathering first-party customer data to be able to deliver more personalized shopping experiences this gifting season. You can read these stories and more in the links below.
New in the Beauty Metaverse: Orgasm NFTs and Sea-Inspired Hairstyles. From Fenty’s debut on Roblox that featured a contest to create a new shade of the brand’s Gloss Bomb, to NARS’s purchasable collection of Orgasm-inspired NFTs, this feature looks at the virtual activations that came out Metaverse Beauty Week and the months that followed. (BeautyMatter)
The Future of Beauty is Being Built by Black Nerds. Allure’s latest edition of the Melanin Edit celebrates Black nerds’ contribution to beauty, from the animators behind Disney’s newest multicultural stories and the video-game designers creating Black skins for games like Sims and Minecraft, to the scientists developing beauty product formulations with darker skin tones in mind. (Allure)
Sherry Jhawar: How I Became Co-owner of a Successful Influencer Marketing Agency and a Brand Co-founder. She led the team that launched Eos and was as an early adopter of influencer marketing. Now, as a founder herself, Sherry Jhawar is disrupting another beauty category with Nez, aiming to make deodorant a ritual rather than a chore. (CEW)
Ads are Coming to TikTok Search Results. TikTok announced today that advertisers will be able to place ads alongside organic content that appears when searching in the app. The video will be labeled with a semitransparent “sponsored” label. (The Verge)
Retailers Focusing on Personalization Before Holidays, Report Shows. According to a survey from Bolt, an online checkout company, of the one hundred US-based e-commerce companies who responded, 66% are prioritizing collecting first-party customer data in preparation for pre-holiday marketing efforts. (Forbes)
With Everything Under $10, Glossmetrics Wants to be the Go-To Brand for Price-Conscious Gen Z Shoppers. Hoping to spark viral moments on TikTok and appeal to price-conscious Gen Z customers, skin-care brand Glossmetrics expanded into Amazon this month and will roll out to over 3,000 CVS stores as well as retailers like Anthropologie and Aerie in September. (Beauty Independent)