In a morning full of major news stories, we’ve weeded through them all to pull out the biggest beauty biz news of the day, including Olaplex’s first-quarter earnings and the fact the Victoria’s Secret “show” is coming back after four years (but with a catch). And then there’s a new skin-care retailer with industry credentials and a goal of targeting women in their 30s and 40s with a pro-aging proposition.

It also looks like The Jetsons got one thing right about the future, although its name isn’t Rosie. It’s still early days, but Amazon has announced the launch of Astro, a domestic robot that can help with a variety of household tasks. And it can be paired with Alexa Together, the company’s remote care-giving service. Could beauty touch-ups be on the cards as well? Read these stories and more in the links below.

From Farfetch Alums, New E-Commerce Platform Skindays Takes a Proud “Pro-Aging” Stance. Similar to Farfetch, the online marketplace operates through a drop-ship and concession model, but carries brands and messaging directed at women in their 30s and 40s. (Beauty Independent)

Olaplex CEO Says 2023 Is Its ‘Reset’ Year. First-quarter results saw sales for the hair-care brand fall, but still beat Wall Street forecasts. (WWD)

Victoria’s Secret Is Rebooting Its Scandal-Plagued Fashion Show as a Movie. After a four year hiatus, the lingerie company will bring its show back as a feature-length film, showcasing artists and designers from around the world and celebrating the “individuality of women’s stories.”
(Business of Fashion).

The Decline of the Five-Day Commute Is a Boon to Suburban Retail. Visits to shopping centers are on the rise as fewer people commute to downtown workplaces. That means some retail businesses are now moving to the burbs. (The Wall Street Journal)

The Future Is Here: Amazon Is Now Selling Astro, an AI Driven Household Robot. Available to purchase by invitation only, Astro is designed to help customers with tasks like home monitoring, helping with household reminders, and emergency assistance. (Forbes)

We Already Have a Color of the Year For 2025. Yesterday, trend forecasting company WGSN — along with its sister company Coloro — announced their prediction for 2025’s color of the year. (Fashionista)

The Companies Trying to Make Life Shopping a Thing in the U.S. From start-ups to big tech, there are a number of companies trying to break into America’s nascent live shopping market — but are consumers ready to shop via livestream? (The New York Times)