Have you seen Google’s spring 2015 Fashion Trend Report? It’s a compilation of what’s trending in various apparel categories based on Google Search data.
By categorizing past apparel-related queries based on similar search-demand patterns, Google was able to distinguish between the trends to watch and the trends to forget. And by looking at geographic data along with co-search behavior (such as words and phrases being searched alongside a particular fashion), consumer insights are revealed.
Three up-and-coming fashion trends for spring 2015 include tulle skirts, jogger pants and midi-skirts. It seems consumers were interested in how to make their own tulle skirts, but wanted to know how to best wear jogger pants and midi-skirts. Click here to access the report to see details of these trends, and other trends, including jeans, blouses and dresses.