As the digital industry continues to influence the behaviors and habits of the consumer, CEW curated a digital conference featuring experts from top companies including, L’Oréal USA, The Estée Lauder Companies, NYX Cosmetics, BCG, Google, Pinterest and Facebook/Instagram.

During the half-day informational program, speakers unveiled never-before-seen data on the consumers’ path to purchase and shared insights on how companies can stay competitive and differentiate their brands in the current marketing climate. Topics included augmented reality, transparency, video content, co-creating products, the unique shopping behaviors of each generation and more. Here, a summary of the key insights.