L’Oréal has unveiled several new innovations at CES 2021.

The first is L’Oréal Water Saver, a sustainable hair care system to be used at the salon, and in the future, an at home version will be developed. Through a partnership with L’Oreal’s Technology Incubator and Swiss environmental innovation company, Gjosa, the system presents a way to save water while washing and caring for hair. The L’Oréal Water Saver looks to reduce water usage by up to 80 percent by combining high-powered water-optimizing technology with specially designed hair care products that flow directly into the water stream, applying the principle of fractioning used in rocket engines to water flows. The technology ensures every drop of water is used while making shampoos, conditioners and other treatments easier to rinse.

The L’Oréal Water Saver platform uses two liters per minute, compared to the household standard eight liters, with no detectable difference in pressure. Specially designed, micronized hair care formulas are infused directly into the water stream. The device creates droplets that are 10 times smaller for better absorption and faster rinsing. Water and cost-saving data is tracked in an accompanying dashboard providing salon owners with a history of treatments, reduction of water, energy and cost.

The L’Oréal Water Saver is available now in select L’Oréal salons in New York and Paris. A global rollout will take place throughout the next two years. The device looks to save up to one billion gallons of water per year. An at-home shower device will launch at a later date.

Also announced at CES is the advancement of L’Oréal’s 2020 innovation, Perso, an AI-powered at-home color cosmetics system. For this year, L’Oréal has introduced Yves Saint Laurent Rouge Sur Mesure Powered by Perso, a first-of-its kind at-home device for personalized lipsticks. The sleek, AI-powered device utilizes color cartridge sets from YSL’s iconic universes of red, nude, orange or fuchsia to create thousands of bespoke shades of YSL’s Velvet Cream Matte Finish lipstick. The item, priced at $200, is available for pre-sale in limited quantities on the brand’s website for early spring delivery. Click here to learn more.