Macy’s, Inc. has named Maly Bernstein as Chief Executive Officer of Bluemercury, succeeding the company’s Co-Founder Marla Beck, who recently stepped down to pursue other opportunities. In her new role, effective September 13, Maly will oversee the growth and strategy of all aspects of the Bluemercury brand, including its digital platform and brick-and-mortar locations. She will report to Tony Spring, Chairman and Chief Executive Officer of Bloomingdale’s, and will be based out of Bluemercury’s Bethesda, MD, headquarters.
“I am excited to welcome Maly to the Macy’s, Inc. team. She has deep expertise in beauty, and we are confident that she is the right person to continue Bluemercury’s growth in the specialty space,” said Tony. “Maly’s ability to create connections with consumers through breakthrough platforms that integrate product, service and experience make her a great fit to lead this special and growing brand. Maly is a champion for diversity in leadership, people development and data-based insight, and she will leverage the values of the brand to build community and experiences in its neighborhood locations.”
Most recently, Maly held the position of Vice President of E-Commerce at CVS Health. Prior to that role, she served as Vice President of Beauty & Personal Care at CVS, where she oversaw a multi-billion-dollar portfolio. Her past experience also includes working in the retail and consumer practice at McKinsey & Co.