Sephora has announced a new digital collaboration with Instagram, one that combines beauty discovery with shopping for a seamless consumer experience.
The new digital storefront allows consumers to purchase products directly from their feed or stories. More than 80 brands will be available in this new shopping format to Sephora’s 20 million-plus followers, including By Rosie Jane, Dae, Drunk Elephant, Milk Makeup, Olaplex, Maison Martin Margiela, Make Up For Ever, Sephora Collection, Shani Darden Skin Care and Summer Fridays.
Checkout on @Sephora begins today.
The platform also offers several Sephora perks, including earning Beauty Insider loyalty points and easy returns, and allows for a consumer to shop without ever having to leave Instagram.
“Sephora is thrilled to work with Instagram on this unique social shopping experience,” said Carolyn Bojanowski, SVP and GM of eCommerce for Sephora. “Our clients engage with social media in so many ways, like drawing inspiration from the community, getting tips from experts or learning about new beauty trends so we’re always looking for new ways to enhance that beauty journey.”